Discover a streamlined approach to managing event sales from initial inquiry to confirmed booking. This session walks through best practices for capturing leads, qualifying and converting them to CRM accounts, generating Event Opportunities, and managing the full sales lifecycle through to contracting. You'll also learn how to track conversion rates across each stage to improve performance and forecasting.

To access the environment for live training exercises, use this URL. 

Username: the email you used when registering for Illuminate
Password: GOMO25!