Clarence Carter, Jr. is a seasoned technology leader with over 15 years of experience transforming how teams engage with data, software, and business systems. As the Director of Business Intelligence & Systems at the Charlotte Regional Visitors Authority (CRVA), Clarence plays a critical role in aligning complex systems across high-impact venues such as the Charlotte Convention Center, NASCAR Hall of Fame, and Bojangles Coliseum.

Clarence is known for bridging the gap between IT and operations. He brings a cross-functional lens to system design, ensuring that technology enhances workflows and not hindering them. With a focus on human-centered implementation, he has helped multiple organizations streamline processes, reduce redundancy, and make better decisions through data.

Before his current role, Clarence managed enterprise software deployments, BI reporting environments, and system transitions across public and private sector organizations. He is a trusted advisor to leadership and a champion for user experience, always pushing for solutions that are intuitive, efficient, and scalable.

Clarence’s philosophy is simple: technology is only successful when the people using it succeed with it. His leadership continues to set the standard for how municipal and event-based organizations can adopt systems that serve both the mission and the end user.